Posting images on social networks is part of our everyday lives. What if we could involve brands and venues and make this behavior contribute to charity? Netizens is a location-based game where players level up by creating links to each other’s activities. Combined links form a net that contributes to the funding of mosquito nets for African villages.

Netizens movie from Natasha Ehlén on Vimeo.

CLIENT Hyper Island / Millennium Promise
BRIEF Raise awareness about the Millennium Promise, an organization committed to ending poverty by 2025, and increase the number of donators. The target group: young urban people aged 18-24.
MY ROLE Concept, script, movie production.
CREDITS Collaboration with Lisa Hoffman, Fredrik Holmberg and Sougwen Chung.