With the Extreme Living campaign, IKEA wants to inspire people go get the most out of there lives. Alongside with products for extreme sleeping, extreme parenting etc, IKEA offers its customers interactive tools. Get even more organized with Drill Sergeant Extreme or reach the Seventh Cloud of Sleeping with IKEA Extreme Sleeping app.

The campaign website features different areas of extreme living. You can either chose one that you think suits your personality, or let IKEA find your extreme by tapping into social media and analyzing your online presence.

Chose which room you want to organize, and Drill Sergeant Extreme will help you to to get rid of the mess in no time. Or take a photo of the disorder and get product suggestions for storage and organizing.

IKEA Extreme Sleeping App will guide you to a good sleep. Start with choosing a good sleeping position and go on to counting sheep. When you have fallen asleep, your social media status will be updated by “Natasha has fallen asleep after 35 sheep”. The sleep meter will track your sounds and motion during the night, providing you with a chart over your sleep.

CLIENT Hyper Island / IKEA
MY ROLE Concept, design
BRIEF Create greater awareness of IKEA and their products. Communicate clearly how IKEA can offer exceptional quality and a great value for money.
CREDITS Collaboration with Anna-Maria Larsson, Filip Hammarnäs and Waldemar Wegelin