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	<title>Natasha Ehlen &#124; Just About It</title>
	<link>http://www.justaboutit.se</link>
	<description>Just about it / Natasha Ehlen Portfolio</description>
	<lastBuildDate>Fri, 27 Aug 2010 10:10:27 +0000</lastBuildDate>
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		<title>How to facilitate the creative process</title>
		<description><![CDATA[Attending a gathering for female web Art Directors last week, I discovered a great interest in ways and methods of boosting the creative process. I shared some of my experiences from Hyper Island, and that led me to thinking over everything I had learned about creativity in the past months. So I decided to summarize [...]]]></description>
		<link>http://www.justaboutit.se/blog/how-to-facilitate-the-creative-process/</link>
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		<title>Cloudania is launched</title>
		<description><![CDATA[
As a class promotion project, our class at Hyper Island came up with the idea of creating our own nation in the cloud, hence the name &#8211; Cloudania. A place to store our collective learnings and keep track of each other. Check it out here: www.cloudania.com
]]></description>
		<link>http://www.justaboutit.se/blog/cloudania-is-launched/</link>
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		<title>ReadySteadyBaby wins Bonnier pitch</title>
		<description><![CDATA[
Last week our Hyper Island agency Next Week was invited to participate in a pitch announced by Bonnier. The assignment was to create a digital hub for Bonnier family segment &#8211; mama.se, viforaldrar.se and alltombarn.se &#8211; that would draw parents to the Bonnier family magazines online. Being a mom, the task had a great appeal [...]]]></description>
		<link>http://www.justaboutit.se/blog/readysteadybaby-wins-bonnier-pitch/</link>
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		<title>Netizens</title>
		<description><![CDATA[Posting images on social networks is part of our everyday lives. What if we could involve brands and venues and make this behavior contribute to charity? Netizens is a location-based game where players level up by creating links to each other’s activities. Combined links form a net that contributes to the funding of mosquito nets [...]]]></description>
		<link>http://www.justaboutit.se/portfolio/netizens/</link>
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		<title>IKEA Extreme Living &#8211; an interactive campaign</title>
		<description><![CDATA[With the Extreme Living campaign, IKEA wants to inspire people go get the most out of there lives. Alongside with products for extreme sleeping, extreme parenting etc, IKEA offers its customers interactive tools. Get even more organized with Drill Sergeant Extreme or reach the Seventh Cloud of Sleeping with IKEA Extreme Sleeping app.

The campaign website [...]]]></description>
		<link>http://www.justaboutit.se/portfolio/ikea-extreme-living-an-interactive-campaign/</link>
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		<title>The Agency</title>
		<description><![CDATA[
The final module of the Interactive Art Director program at Hyper Island, the Agency, has started! For seven weeks, we are going to run our own agency working with real paying clients. Like a real-world agency, we’ll have a CEO and project managers, we’ll handle budgets and keep track of our time and revenues. We [...]]]></description>
		<link>http://www.justaboutit.se/blog/the-agency/</link>
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		<title>Kinorurik &#8211; the Russian Film Festival</title>
		<description><![CDATA[Identity and website for the Russian Film Festival in Stockholm. The identity included a logotype, a custom Russian doll and a symbol for social media and other applications. 


CLIENT Kinorurik
MY ROLE Art direction, design, web design
]]></description>
		<link>http://www.justaboutit.se/portfolio/kinorurik-the-russian-film-festival/</link>
			</item>
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		<title>Restaurant week, visual identity</title>
		<description><![CDATA[Restaurant week (100-kronorsveckan) is an event aimed at launching an online booking service for restaurants. I developed a visual identity for the restaurant week targeting a broad urban audience. The goal was to make the event feel high-end but inviting at the same time, inducing a feeling of curiosity. I created a logotype and an [...]]]></description>
		<link>http://www.justaboutit.se/portfolio/restaurant-week-visual-identity/</link>
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		<title>10 insights on portfolio and hiring</title>
		<description><![CDATA[Karl Wikström from DDB Stockholm talked at Hyper Island about personal portfolios. He gave us the recommendation to view portfolios as a branding acitvity reflecting kind of person you are and what drives you.
Here are some interesting insights on portfolio and hiring that he shared with us.

The position is irrelevant. All agencies are looking for [...]]]></description>
		<link>http://www.justaboutit.se/blog/10-insights-on-portfolio-and-hiring/</link>
			</item>
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		<title>Elmagård Capital, visual identity and website</title>
		<description><![CDATA[Elmagård Capital is a newly founded investment company. My work consisted in creating a visual identity for the company that would convey safety and growth. Based on these core notions, a logotype, an organic pattern, an image gallery and website design were created.


]]></description>
		<link>http://www.justaboutit.se/portfolio/elmagard-capital-visual-identity-and-website/</link>
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