Natasha Ehlen | Just About It » Portfolio

Visual identity and website for Geek Girl Meetup

natasha — Mon, 20 Dec 2010 13:52:11 +0000

GeekGirlMeetup is a conference for women working with digital communication and web development. I created a new visual identity for the conference and a new website design.

Remotex website

natasha — Sat, 20 Nov 2010 13:22:50 +0000

Remotex is a developer and provider of PC and mobile software and cloud-computing services for technical personnel. I did interaction and visual design of the company’s new website.

Netizens

natasha — Sun, 14 Feb 2010 20:27:02 +0000

Posting images on social networks is part of our everyday lives. What if we could involve brands and venues and make this behavior contribute to charity? Netizens is a location-based game where players level up by creating links to each other’s activities. Combined links form a net that contributes to the funding of mosquito nets for African villages.

Netizens movie from Natasha Ehlén on Vimeo.

CLIENT Hyper Island / Millennium Promise
BRIEF Raise awareness about the Millennium Promise, an organization committed to ending poverty by 2025, and increase the number of donators. The target group: young urban people aged 18-24.
MY ROLE Concept, script, movie production.
CREDITS Collaboration with Lisa Hoffman, Fredrik Holmberg and Sougwen Chung.

IKEA Extreme Living – an interactive campaign

natasha — Fri, 12 Feb 2010 18:38:44 +0000

With the Extreme Living campaign, IKEA wants to inspire people go get the most out of there lives. Alongside with products for extreme sleeping, extreme parenting etc, IKEA offers its customers interactive tools. Get even more organized with Drill Sergeant Extreme or reach the Seventh Cloud of Sleeping with IKEA Extreme Sleeping app.

The campaign website features different areas of extreme living. You can either chose one that you think suits your personality, or let IKEA find your extreme by tapping into social media and analyzing your online presence.

Chose which room you want to organize, and Drill Sergeant Extreme will help you to to get rid of the mess in no time. Or take a photo of the disorder and get product suggestions for storage and organizing.

IKEA Extreme Sleeping App will guide you to a good sleep. Start with choosing a good sleeping position and go on to counting sheep. When you have fallen asleep, your social media status will be updated by “Natasha has fallen asleep after 35 sheep”. The sleep meter will track your sounds and motion during the night, providing you with a chart over your sleep.

CLIENT Hyper Island / IKEA
MY ROLE Concept, design
BRIEF Create greater awareness of IKEA and their products. Communicate clearly how IKEA can offer exceptional quality and a great value for money.
CREDITS Collaboration with Anna-Maria Larsson, Filip Hammarnäs and Waldemar Wegelin

Kinorurik – the Russian Film Festival

natasha — Wed, 10 Feb 2010 19:40:14 +0000

Identity and website for the Russian Film Festival in Stockholm. The identity included a logotype, a custom Russian doll and a symbol for social media and other applications.

CLIENT Kinorurik
MY ROLE Art direction, design, web design

Restaurant week, visual identity

natasha — Sun, 07 Feb 2010 10:06:28 +0000

Restaurant week (100-kronorsveckan) is an event aimed at launching an online booking service for restaurants. I developed a visual identity for the restaurant week targeting a broad urban audience. The goal was to make the event feel high-end but inviting at the same time, inducing a feeling of curiosity. I created a logotype and an ad package including banner and print ads, stickers and Facebook page design. Pitch.

Elmagård Capital, visual identity and website

natasha — Thu, 04 Feb 2010 08:13:26 +0000

Elmagård Capital is a newly founded investment company. My work consisted in creating a visual identity for the company that would convey safety and growth. Based on these core notions, a logotype, an organic pattern, an image gallery and website design were created.

Brochure for cancer patients

natasha — Wed, 03 Feb 2010 20:57:59 +0000

Brochure for cancer patients, which I made as a graphic designer at Narva.
Art direction and design.

Ortivus Annual Report

natasha — Sat, 14 Feb 2009 19:16:59 +0000

Annual Report for Ortivus, a listed company that offers IT solutions for medical care.

CLIENT Ortivus / Narva
MY ROLE Art direction, design