Last week our Hyper Island agency Next Week was invited to participate in a pitch announced by Bonnier. The assignment was to create a digital hub for Bonnier family segment – mama.se, viforaldrar.se and alltombarn.se – that would draw parents to the Bonnier family magazines online. Being a mom, the task had a great appeal to me, so I became part of the pitch team together with two other Next Week members, Linn and Fatih. We came up with the concept ReadySteadyBaby, a service targeting first-time parents. A couple of days after our presentations, Bonnier announced that ReadySteadyBaby was the pitch winner and expressed their intention to get back to us for further collaboration in the near future.