Natasha Ehlen | Just About It

Attending a gathering for female web Art Directors last week, I discovered a great interest in ways and methods of boosting the creative process. I shared some of my experiences from Hyper Island, and that led me to thinking over everything I had learned about creativity in the past months. So I decided to summarize my insights in this blog post and share them with all of you. Here are some methods which, from my experience, can be enormously useful while working on ideas in group.

Generally, idea generation can be described as an interchange of two phases – the one when you “open up”, allowing and welcoming all ideas, and the one when you narrow down your ideas and select the most viable ones. This process can be repeated a number of times until a satisfiable result is achieved.
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As a class promotion project, our class at Hyper Island came up with the idea of creating our own nation in the cloud, hence the name – Cloudania. A place to store our collective learnings and keep track of each other. Check it out here: www.cloudania.com

Last week our Hyper Island agency Next Week was invited to participate in a pitch announced by Bonnier. The assignment was to create a digital hub for Bonnier family segment – mama.se, viforaldrar.se and alltombarn.se – that would draw parents to the Bonnier family magazines online. Being a mom, the task had a great appeal to me, so I became part of the pitch team together with two other Next Week members, Linn and Fatih. We came up with the concept ReadySteadyBaby, a service targeting first-time parents. A couple of days after our presentations, Bonnier announced that ReadySteadyBaby was the pitch winner and expressed their intention to get back to us for further collaboration in the near future.